The Permanent Portfolio, Investing, Finance and Random Thoughts.
California Bonds Banner Ads
Obviously, my site features some banner ads from Google. These ads bring in enough revenue to cover the costs of the web hosting (if that). Well lately I’ve been seeing ads encouraging people to buy California Bonds at this site:
I’ve never seen a state so aggressively advertising their bonds in banner ads. I can’t say it would put my mind at ease if I owned California Munis to see this.
EDIT: I’m not the only one who noticed this:
EDIT #2: Here’s the ad that just showed up on my site:
Oh! The offer ends March 10th! Better hurry! I’m sure they’re selling like hotcakes so don’t miss out!
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They put in the March 10th date as if you don’t rush out now you won’t get a second chance to buy their bloated debt. Like California bonds are some rare item on the market.
If I remember, I’ll try to see if I can’t get the ad to show up tomorrow. I wonder if it will say “Offer ends March 11th!” on it.
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As a marketing/advertising guy, I have to say that is quite possibly the worst ad of all time.
No benefit to the reader, no sense of urgency, no special deal. I guess California is paying the ad agency in IOUs they plan on defaulting on anyway…